Advanced Step-By-Step SEO Tutorial (2020)

SEO Tutorial For Beginners | Learn SEO Step By Step | SEO Tutorial | Advanced SEO

If you want higher Google rankings, this SEO tutorial is for you. In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques. And that's exactly how this SEO tutorial is structured. First, you'll learn how to improve your site's loading speed. As you see in the video, site speed is a misunderstood Google ranking signal. I show you the true impact of loading speed and rankings. Next, we tackle technical SEO -- a critically important part of succeeding with SEO. Once we cover technical SEO, it's time for keyword research. I show you my 3 favorite ways of finding untapped keywords that your competition doesn't know about (#2 is my favorite). Now that you have a keyword, it's time to create content around it. But not just any content, content that makes people say: "WOW!". I'll teach you some actionable tips to do just that. Finally, it's time to promote your content. Most people fail with SEO because they don't do anything to promote their stuff (besides sharing it on social media). But to rank in Google, you need backlinks. And I show you one of my favorite link building strategies of all time (step-by-step). And at the very end of the video, I have a bonus tip for you. I show you how to optimize your site for Google RankBrain, which is easily one of the most important developments in SEO over the last few years. 

Learn SEO Step By Step

you're going to learn exactly how to rank your site and Google step by step. Now, I should warn you, this is an advanced SEO tutorial. So if you don't even know what still stands for this video is not for you. But if you want to learn about advanced SEO strategies that get results, you're in the right place. In fact, 
I've used the techniques from this video to grow my organic traffic in record time.  the founder of Glynco. And in this video, I'm going to show you my step by step action plan for higher Google rankings, including lots of real life case studies. Stay tuned. 
We have a lot to cover in this video, so let's dive right in. I launched my first Web site way back in 2008. Needless to say, Eskow was a lot different back then. Back in the day, I'd spent hours looking for a domain name that contained
my target keyword dog birthday cake recipes that is still available. I'm going to be rich today. Tricking Google with exact match domains or Funi back links simply doesn't work. So what does the strategy is I'm going to share with you in this tutorial. So without further ado, let's get started with 

Step Number 1

 Boost Your Site Speed

First up, let's boost your site's loading speed. Google has publicly confirmed that they use your site's loading speed as a ranking factor. And from my own experience, I've discovered that site speed does impact rankings, but not in the way you probably think. Most people think that Google rewards you for having a fast loading website, but that's simply not true. 
My SEO experiments have revealed that Google doesn't reward fast loading websites. It penalizes slow loading websites. This makes sense if you think about it. Google's number one job is to give their users the best result for a given search. And everyone and I mean everyone hates slow loading websites, loading the page. 
Finally, it loaded, so if your flight loads slower than molasses, yes, Google is going to demote you, but once you hit a certain threshold of speed, you're on par with most other pages on the Internet. So Google doesn't see any reason to rank you higher. Makes sense. Good. Now it's time to actually improve your site's loading speed. First, 
head over to Google Page Speed Insights. Enter a page from your site here. Now, as a pro tip, don't automatically put your homepage into this field. Instead, enter an internal page from your site that gets a lot of traffic, like a blog post or article. That way you'll get info on a page that lots of your visitors actually see. Next hit analyze and Google will show you where your pages code could use a tune up. Now, Google's tool is helpful, but it has one big problem. It doesn't measure site's actual loading speed seriously.
Instead, Google Page Speed Insight's simply analyzes your pages code to get a more accurate feel for how your site loads to real life users. Check out will show you data on how your page actually loads to real life users, which is a much more accurate measurement of how your site speed stacks up. 

Step Number 2

Set up Your Technical SEO For Success

Here's the deal. You can have the best site with the best content, but if your website has serious technical issues, you're not going to wreck. Fortunately, identifying and fixing these sort of issues can be super easy. Here's how to do it. Your first step is to log into your 

Google search console account, 

pay special close attention to the crawl error section. If you see any issues with DNS server connectivity or robots text, that's something you'll want to fix ASAP. But if they all show a green check mark, you're all set. Next, click on the Crawl Errors button. This will take you to the URL error section of the search console. It's perfectly OK to have a few server errors and for for us. But if you see hundreds of errors here, this is something that you want to fix A.S.A.P. Moving right along, we have our third 

Step Number 3

 Keyword Research

which is keyword research. Here are three quick techniques for finding awesome keywords. First up, we have Google suggest to use it, enter a keyword into Google, but don't press enter. 
Google will suggest longtail keywords that you can target. And when Google actually suggests a specific keyword to you, you know that it's a keyword that lots of people search for. You can also use the very helpful ueber suggest tool to see hundreds of these Google suggest keywords in one place. Now, 
sometimes the best keyword is a term that you already rank for. What do I mean? I'm talking about finding untapped keywords in the Google search console. Here's exactly how it's done. 
First, log into a Google search console account and click on Search Analytics. Sought the results by position. Then scroll down until you hit positions 11 through 15. 
These are keywords that you're already ranking for on the second page and with some extra on page and off page SEO help, you can get them to the first page pretty darn quickly. I'll show you exactly how to do that later in this video. Our last keyword research technique is to use CRM Rush. CRM Rush is my favorite keyword research tool. 
Here's why. With most keyword research tools, you pop a keyword into the tool and get a list of suggestions. But CRM rush is unique. Instead of entering a keyword into the tool, you enter a competitor's website and CRM Rush shows you all the keywords that they already rank for. 

Step Number 4

 Content Development

we have content development. Back in the day. Google Word rewards sites that publish lots of unique quality content. That's why so many blogs started pumping out mediocre four hundred word blog posts. But the truth is this. The whole published lots of unique content approach simply doesn't work anymore. Today, Google's number one goal is to show their user the best result for a given keyword, which means they don't care how many pieces of content your site puts out or how often you publish. For example, my site that earnfreecash.indo has only thirty four total posts and I rank four super competitive keywords like keyword research and SEO techniques. So a publishing lots of unique content doesn't work. What does publishing less often but making each piece of content that you do publish? Absolutely crazy. Amazing. Here's how to create crazy, amazing content. First, make your content insanely actionable. A few years ago, Dr. Jonah Berger from the University of Pennsylvania ran a research study to discover what made online content go viral. So what did he find? Dr. Berger discovered that highly practical content was thirty four percent more likely to go viral than content that didn't. Contain practical info, for example, my post, twenty one actionable techniques you can use right now contains twenty one practical tips in this highly practical post has generated thousands of social shares and hundreds of backblocks. This page also ranks in the top three of Google for the keyword SEO techniques. 


you want to make sure that your content is at least one thousand eight hundred ninety words long. Yes, this might go against conventional wisdom. After all, you may have heard that people won't read anything online. That's more than five hundred words. But I have data to prove that this simply isn't true. In fact, last year I teamed up with a bunch of software companies to conduct the largest ranking factor study ever. In total, we analyzed one million Google search results and we discovered that longer content significantly outperformed short blog posts. In fact, we found that the average first page result in Google boasted one thousand eight hundred ninety words. Do you remember that technique's post that I mentioned earlier? In addition to being highly practical, the post is also super long. In fact, that post is over four thousand words. 


you want to make infographics part of your content. Marketing personnel did their own study into what makes content go viral, and they discovered that infographics get an average of two point three times more shares than other content formats. I found the same thing from my own experiments. For example, this post on on Page SEO contains a big ol info graphic, and that's one of the reasons that this piece of content gets shared and linked to like crazy. Speaking of on page. Now that you've published an awesome piece of long form content, it's time to optimize it around your target keyword. Here's how. First, make sure that you publish your page on a short URL or ranking factor study found that short URLs tended outrank long URLs, for example. My target keyword for this page is SEO Tools, so I made my URL simply seo dash tools. Note that my URL also contains my target keyword. This is also important for on page SEO. 


include your target keyword once and the first one hundred words of your article. Why Google puts more weight on keywords that appear at the top of your page. Sort of help Google understand what your page is all about. Make sure to include your keyword once in the first hundred words of your page. For example, in my SEO Tools post, you can see that I use my target keyword right off the bat or 

last on page SEO tip 

is to add outbound links to your page. Google wants to see that your content is a comprehensive resource on that topic and that's only possible if you link out to other helpful pieces of content. In fact, a recent industry study found that pages that link out consistently outrank pages that don't link out to other websites. OK, so you just published your in-depth keyword optimized piece of content. So you're all set, right or wrong publishing. Now time to chill. Oh, crap, I forgot about link building in many ways after you publish a piece of content, your job has just begun. That's because it's time for the most important part of SEO.

Step Number 5

Content Promotion And Link Building

There are a thousand ways to build links to your Web site, so I'm going to share one of my absolute favorites with you right now. Broken Link Building. Here's the three step process. 

  • Step one, find a page. You want to get a link from 
  • step two find broken links on that page. 
  • Step three, let the site owner know about their broken link. 

Let's break it down. Your first step is to find a page that you want to get a link from. This page should be from a site in your niche that has quite a few outbound links to find pages with lots of external links. You search things like keyword plus helpful resources and keyword in your URL links. This will bring up pages with lots of external links. 

Next, it's time to find broken links. On that page, you can find links that aren't working by installing the free check my links extension for Chrome. Then when you find a page with lots of external links, run check my links. It will reveal all the links on that page that aren't working. Finally, it's time to let the site owner know about their broken link and offer your content as a replacement.
Here's the exact script to send. Hi name. I was looking for some information on topic today when I came across your list of resources. Great stuff. I couldn't help but notice that there was a broken link on the page. I just thought you'd like to know. Also, I recently published the guide on that topic. It might make a nice addition to your page. Either way, keep up the awesome work and your set 

Step Number 6

 User Experience Signals

I have a bonus tip for you, which is to optimize your site around user experience signals. In twenty fifteen, Google announced that they now use a machine learning algorithm called Rank Brain, even though Google has been quiet about the details of exactly what rank brain does Larry King for Workstream has discovered how rank brain probably works. 
According to his data rank brain measures how users interact with your site in Google search and ranks you partially based on these user experience signals. For example, Larry noticed a clear correlation between organic click through rate and rankings. 
Specifically, he found that pages with a high C TR tended to outrank pages with a below average click through rate. In other words, rank brain probably measure CCR and uses this data as a key ranking factor. Larry also discovered that pages with a bounce rate below seventy six percent tended to rank best. 
That's because rank brain also looks at how often people bounce from your site. Obviously the lower your bounce rate, the better. If you want to learn how to improve your click through rate, check out this video. And if you want to see how to prevent people from bouncing from your site, this video is for you. OK, that's it for my advanced tutorial. If you like this video, make sure to subscribe to my channel right now. Just click on the subscribe button. Also, if you want exclusive techniques that I only share with subscribers, head over to back link, go dot com and sign up for the newsletter.

Let me know by leaving a comment below right now to say so about it's good or I forget it goes like OK, I'm like eating a vacuum time. Construction time. That's ridiculous. Again, it looks insane.


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